Demand Generation Manager

We are hiring a Demand Generation Manager to:

• Take responsibility for creating a robust lead pipeline to support Tasman growth
• Build GTM strategies that grow Brand, Referral and Partner, and Performance based leads.
• Run and optimise campaigns that execute on the strategy using multiple channels
• Analyse the performance of all demand gen activity to continuously optimise and improve
• Work closely with Sales and Senior leadership to refine GTM strategies that generate real revenue.

At Tasman, we transform disorganised data into meaningful business value, empowering teams to master your own analytics.

As a boutique consultancy with offices in the UK and the Netherlands, we have been serving clients across Europe since 2017. Our expertise spans analytics, business intelligence, and data science, allowing us to deliver rapid, impactful results through tailored, scalable solutions.

Our past and current clients include well known brands like The Earthshot Prize, Verisure, Paired, Ecosia, Gousto, Kaia Health, and Pensionbee. What they all have in common is a desire to use data to drive their decision making, and improve their business outcomes.

We understand the data challenges faced by companies, including data disorganisation, high costs, and talent gaps. That's why we focus on three essential pillars:

• Tech: We build a modern data stacks tailored to our client’s needs, providing a single source of truth and leveraging industry best practices.
• Insights: We define and interpret the metrics that matter to client’s unique businesses, creating reliable reporting dashboards and self-service tools to enable faster, more confident decision-making.
• People: We train in-house teams, setting robust foundations for processes, culture, and ways of working to ensure long-term success.

Our approach delivers rapid value in condensed sprints, ensuring efficient use of resources and maximised impact. With our extensive experience working with high-growth clients, we know how to avoid expensive pitfalls and deliver consistent yet customised solutions.

Tasman was founded in 2017 and has since grown to a team of 20 with London and Amsterdam as our main hubs. We are a profitable business and have not taken outside investment—our growth is organic and fully funded by the revenue from client work.

WORKING AT TASMAN

We are a remote-first company with a distributed team: we give everyone the flexibility to work from home, a co-working space of their choice, or one of our offices. We trust our team and understand that life sometimes happens in between work. As this role is a critical hire, we do expect you to spend significant time in one of our hubs in London or Amsterdam.

Moreover, we want to create an environment where people of all ages, identities, and backgrounds can thrive and achieve meaningful, sustainable growth. We take a people-first approach that promotes work-life balance and supports physical and mental well-being because we understand that investing in the long-term health and success of our team leads to the best outcomes for everyone. We have spent a lot of time in the last few years developing career ladders to help you succeed in your personal growth.

As a small but growing company, we are constantly evolving. We are working to craft a culture and workplace where data experts are able to do their best work. We therefore welcome feedback on everything we do: from hiring and onboarding, to how we work and communicate, and how we most effectively deliver value to our clients.

The Tasman go-to-market strategy is built around three key pillars: Brand, Referral & Partner, and Performance. We use a balance of activities across all three to generate new leads that the Sales and Delivery teams shape into new projects and engagements. Historically this activity has been run as a collaboration with the senior team, led by the CEO. We are now looking to hire a dedicated Demand Generation Manager to take on responsibility for generating leads.

As a Demand Generation Specialist, you will work closely with the CEO and CDO to develop go-to-market strategies that connect with potential customers. You will then be responsible for translating those strategies into action, both through your own individual contribution and in coordinating inputs from across the Tasman team. Leveraging our data expertise, you’ll take an experimental approach to developing those actions to find that ones that work best for the Tasman audience. Success in the role will be to develop an approach to demand generation that delivers a stable pipeline on which we can continue to grow Tasman.

The starting point of building a stable pipeline is to have a great strategy in place. This pulls together all the information we have about our existing and past clients to create a plan for connecting to new prospects. We develop ICP frameworks that describe who our main targets are and how we need to communicate with them. As Tasman grows, we regularly refine those ICPs to identify new GTM opportunities. We have a content calendar that generates a regular stream of informative and market-making content that we use to build our audience and connect to prospects. We use Paid channels effectively to put the right message in front of targeted companies at scale.

We have also developed an extensive partner network formed of technology companies that we regularly use with our clients. We collaborate with these companies to create co-marketing plans and to target specific prospects. This channel has been an essential part of Tasman growth so far and we see a big opportunity for growing it in the future.

In summary, you will:

• Refine our ideal target audiences and their needs, through market research and interviews with existing customers and prospects alongside the CEO.
• Maintain a strong understanding of Tasman delivery successes by working with the CDO and squads.
• Develop comprehensive marketing plans that cover channel, content, and audience strategies to deliver on agreed business goals.
• Work closely with Partners to develop GTM strategies that deliver joint prospects and new leads for Tasman.
• Collaborate closely with Sales to ensure a strong connection between generated leads and successful opportunities.

A critical part of the role is to be able to run and refine campaigns in all the pillars that deliver on the business goals. This requires an understanding of how each channel differs and how to optimise activity in each one. For Brand activity, you’ll run a combination of paid and organic along side SEO activity to build awareness amongst our core audiences. For Referral and Partner, you’ll create flexible campaigns that align with the specific needs of the audience including using CRM, webinars and events, along side our standard Brand channels. For performance, you’ll use a data-driven blend of campaign strategies to identify, target, and convert our most high-value leads.

In summary, you will:

• Optimise website performance to maximise inbound traffic and conversions.
• Use social media platforms to build brand awareness and generate leads.
• Work closely with experts in Tasman to create content to educate and engage prospects using a variety of formats including white papers, case studies, and blog posts.
• Develop webinar and event strategies that connect with audiences to build awareness and generate leads.
• Develop lifecycle CRM campaigns that nurture prospects and turn them into leads.
• Develop and execute targeted marketing campaigns in LinkedIn and Paid Search to attract potential clients.
• Collaborate with sales team to ensure a smooth lead handoff and follow-up.

As an industry-leading data & analytics company, we understand first-hand the importance of using data to refine and optimise everything. We use the ideas we develop with clients to inform our own GTM strategies and vice-versa, bringing innovative ways of working back to our clients.

Providing great visibility and reporting on all our activity is a fundamental part of the role. We use this information as a team to constantly review and improve how we work. We know that as we grow both Tasman and the demand gen function that we’ll need to bring in new ways of working and data is the way that we know where to focus

We also use insights from marketing activity on a day-to-day basis to optimise campaigns and ensure we’re focused in the right areas.

In summary, you will:

• Constantly improve campaign execution by taking on innovative strategies to optimise outcomes. Run experiments to refine and scale successful strategies.
• Supported by our data team, track and analyse campaign performance to measure ROI and generate insights for optimisations.
• Use industry standard tools like GA and HubSpot as well as more leading-edge internal tools to report on campaign effectiveness.
• Provide regular insights and strategic reviews to the senior leadership team to inform discussion.

Tasman is a fast-paced, growing, remote-first company and over the years we’ve been able to narrow down exactly what it is that makes our team so effective. We call these the Tasman behaviours. Exemplifying these behaviours on a daily basis is critical to individual, team and company success — and it ensures our clients have full trust in our expertise and dedication to client value.

In summary, you will:

• Deliver Impact through positive influence to shape decisions and actions that ensure we remain laser-focused on business outcomes.
• Demonstrate Effective Communication to establish our credibility and ensure that we can operate effectively as a distributed team with a global client base.
• Proactively Take Ownership of deliverables, effectively prioritising and managing time, to deliver supreme quality work independently.

As a Senior member of the team, we also expect you to:

• Demonstrate strong cross-functional leadership skills and be meticulously organised.
• Stay on top of industry trends to ensure our clients have access to the latest developments.
• Mentor other team members, supporting their development of critical technical and soft skills.

You are someone who has:

• Proven experience in a demand generation or similar role where working with sales teams
• Strong digital marketing skills, including SEO, PPC and social media
• Excellent ENGLISH written and verbal communication skills, as a lot of content will be created by you
• Strong skills on marketing automation tools and CRM systems
• Experience working in a consultancy or data-tech industry.
• Knowledge of startups, scale ups to really understand the core of our business
• Experience with social media platforms, Google suit (Ads, Google Analytics, Search Console), CMS

In summary, we are a Data company, so the perfect candidate needs to have a data-driven mindset and ability to analyse campaign performance.

• Salary depending on experience: £55,000 - £75,000
• £1000 budget for home office equipment (e.g. a desk or chair)
• £400 annual well-being benefit
• £50 per month sport benefit
• £50 per month benefit for refreshments
• £1000 annual budget for training and professional development
• Pension contribution of 5% from us, 3 % from you

• Salary depending on experience: €60,000 - €75,000
• €1200 budget for home office equipment (e.g. a desk or chair)
• €500 annual well-being benefit
• €60 per month sport benefit
• €60 per month benefit for refreshments
• €1200 annual budget for training and professional development

1. Application. You will be asked to submit a resume and answer a few questions, which help us understand how your background and interests fit with what we are looking for at Tasman. Make sure to answer these questions carefully as they can make the difference between a successful application and not.
2. Short introductory call. We will schedule a brief call with our Operations Manager to discuss your background and interests and to give you the opportunity to learn more about Tasman.
3. Skills/Experience interview. This step in the application process is a one-hour interview with our Head of Analytics. Their questions will focus on your skills and experience. You will, of course, get to ask them plenty of questions too to learn more about what it’s like to work for Tasman.
4. Take-home task. You will be asked to work on a set of problems that reflect the technical and communication skills needed for this role. It gives us a sense of your know-how and it hopefully also gives you a taste of what it’s like working for Tasman.
5. Task presentation. This is the opportunity to showcase your skills and knowledge by presenting your task to one of our Founders. They may ask detailed, technical questions about prior work (or other) experience.
6. Final interview. This is a 1-hour interview with the hiring manager for this role and another member of our senior leadership team. Their questions will focus on culture fit and broader business understanding. You will, of course, get to ask them plenty of questions too to learn more about what it’s like to work for Tasman.
7. Offer. We will let you know our decision and, if we make you an offer, we will give you the opportunity to talk to others on our team to support you in making your decision.